War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It

War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It

304 Pages · 2009 · 2.36 MB · English
by Al Ries & Laura Ries
al ries
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“ How wonderful it is that nobody need wait a single moment before starting to improve the world. ” ― Anne Frank
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