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A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics

A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics

407 Pages · 2019 · 15.57 MB · English

by Marko Sarstedt & Erik Mooi

“ Keep your face always toward the sunshine - and shadows will fall behind you. ” ― Walt Whitman

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