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Sun Tzu Strategies for Winning the Marketing War: 12 Essential Principles for Winning the War for Customers

Sun Tzu Strategies for Winning the Marketing War: 12 Essential Principles for Winning the War for Customers

481 Pages · 2003 · 7.21 MB · English

by Gerald Michaelson & Steven Michaelson

“ When you talk, you are only repeating what you already know. But if you listen, you may learn something new. ” ― Dalai Lama

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