IKEA hacking A case study on design, marketing and branding strategies

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Be mindful when eating. We can often eat on the go and not only fail to taste the food but also overeat or not chew our food properly. To eat mindfully, decide you are going to make eating your sole focus. Notice the food on your plate, pay attention to colours, shapes and smells. Bring your awareness to the sensation of chewing and the flavours, textures and temperature in your mouth. Notice any urge to eat quickly or swallow your food without chewing it completely. Be aware of your attention getting hijacked from the experience of eating and gently bring it back to the flavour of the food.
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