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Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support

Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support

713 Pages · 2018 · 14.51 MB · English

by Natalie Mizik & Dominique M. Hanssens & Editors

“ The butterfly counts not months but moments, and has time enough. ” ― Rabindranath Tagore

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