Brand Building and Marketing in Key Emerging Markets: A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil

Brand Building and Marketing in Key Emerging Markets: A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil

418 Pages · 2015 · 9.05 MB · English
by Niklas Schaffmeister (auth.)
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“ The best time to plant a tree was 20 years ago. The second best time is now. ” ― Chinese Proverb
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